Evolve CommunicationsWhat Does White Label Mean, Exactly?


What Does White Label Mean, Exactly?

I’ve thought long and hard about what the first non-client work related post on this site should be.  Part of me feels like it should be a big manifesto about digital marketing. Unfortunately, that’s more of a book (or at least a novella) than a blog post.

So, I thought it’d be best to answer the question I hear most often: What does white label mean, exactly?

A succinct way to answer that is this: Evolve does the work, but you get all the credit.

Sounds simple enough, right? Well, we all know how client relationships go. We know it’s more complicated than that. That’s why Evolve has essentially two different models: invisible or transparent. And it all depends on what your relationship is with the client.

Does the client want only one single contact? Does the client hate getting their hands dirty? Evolve works through you, staying behind the scenes.

Or does the client want to know every single person working on their business and dive into the details of a project?

Rest assured, Evolve is comfortable working both ways. And if we do interface with the client directly, we keep you (our client) completely in the loop on everything. We work to ensure that you maintain your relationship with the client. After all, this is about growing your business–and we all know its easier to sell to an existing customer than a new one.


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[…] partner, but for some of our work, we’re brought on as a member of the team. We provide white-label services, and confidentiality is an essential ingredient to the continued success of […]

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