What can we say? When it comes to the process of developing digital strategies, we’re traditionalists. We believe every strategy has five essential components:
What we don’t believe in is boring strategies. While our process remains the same for every strategy we develop, the ideas are always fresh. And that’s exactly what we delivered for Solar Energy World.
Our comprehensive research uncovered a few key facts about their audiences:
- They want to save money on their electric bill.
- They are generally financially savvy.
- They see themselves as leaders in their communities.
We also found that there was a paltry amount of reliable information online. And because Solar Energy World had experienced great successes with their free solar workshops, we knew that providing educational opportunities online was the best way to be the resource potential solar panel customers are desperately seeking.
Based on those conclusions, we built a comprehensive strategy that incorporate live and recorded videos, whitepapers and presentations, blogging and a snazzy animated video showing the impact a single residential solar installation can have on the environment.