Evolve CommunicationsRedefining a Housing Fair

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Redefining a Housing Fair

Picture this:

The real estate market has suffered major volatility for 18 months. People are uneasy about buying a home. And even if they want to buy one, the financial industry has been racked with scandals over high-risk mortgages and collateralized debt obligations, leaving the entire U.S. economy in shambles.

How, then, do you convince people to attend a housing fair–especially one in a county that Forbes magazine called the 3rd wealthiest in the nation?

One way is to make the housing fair more accessible than ever.

Using a combination of blogging, Facebook, Twitter, YouTube and good old-fashioned media relations, Evolve Communications worked with Howard County Housing’s marketing agency to drive traffic to the Come Home to Howard County Housing Fair, making it one of the most successful fairs ever.


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