A Stellar Strategy to Reach Solar Customers


What can we say? When it comes to the process of developing digital strategies, we’re traditionalists. We believe every strategy has five essential components:

  • Research
  • Messaging
  • Strategy
  • Tactics
  • Measurement

What we don’t believe in is boring strategies. While our process remains the same for every strategy we develop, the ideas are always fresh. And that’s exactly what we delivered for Solar Energy World.

Our comprehensive research uncovered a few key facts about their audiences:

  • They want to save money on their electric bill.
  • They are generally financially savvy.
  • They see themselves as leaders in their communities.

We also found that there was a paltry amount of reliable information online. And because Solar Energy World had experienced great successes with their free solar workshops, we knew that providing educational opportunities online was the best way to be the resource potential solar panel customers are desperately seeking.

Based on those conclusions, we built a comprehensive strategy that incorporate live and recorded videos, whitepapers and presentations, blogging and a snazzy animated video showing the impact a single residential solar installation can have on the environment.

Solar Energy World: Blogging Based on Research


It’s tough being a one-person marketing department. You’ve got a million things on your plate. The last thing you probably want to think about is keeping your blog updated.

That’s why Solar Energy World turned to Evolve Communications for help with developing content for their blog. Evolve thoroughly researched keyword trends related to solar energy, then created an editorial calendar and furnished a year’s worth of both relevant, evergreen content.

Social Media for Non Profits

Weinberg Fellows
Weinberg Fellows

Evolve Communications had the opportunity to make a short, social media presentation for a group of executive directors of Maryland nonprofits as part of the Weinberg Fellows Program.

In preparation for the presentation, we asked our Twitter network for a little help with finding examples of other nonprofits who excel at using social media. Here’s the list of organizations that were suggested (listed in no particular order):

Thanks to all our Twitter friends who contributed!