In the fall of 2011, a national story broke that put a hot spotlight on a solar panel manufacturer that had received money from the federal government, but then went bankrupt. The scandal, and ensuing investigation, had the potential to put a damper on local client Solar Energy World’s business. The news caused many consumers to doubt the efficacy and need of residential solar energy.
Instead of shying away from the bad news, Evolve Communications instantly saw the opportunity for Solar Energy World. Pouncing on the fact that solar is actually growing in Maryland, Evolve Communications successfully scored a feature article in the Baltimore Sun that sang the praises of solar power, while also touting Solar Energy World’s position in the marketplace.