Turning Negative National News into Positive Coverage for a Local Client

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In the fall of 2011, a national story broke that put a hot spotlight on a solar panel manufacturer that had received money from the federal government, but then went bankrupt. The scandal, and ensuing investigation, had the potential to put a damper on local client Solar Energy World’s business. The news caused many consumers to doubt the efficacy and need of residential solar energy.

Instead of shying away from the bad news, Evolve Communications instantly saw the opportunity for Solar Energy World. Pouncing on the fact that solar is actually growing in Maryland, Evolve Communications successfully scored a feature article in the Baltimore Sun that sang the praises of solar power, while also touting Solar Energy World’s position in the marketplace.

Solar home business shining in Maryland

 


Online Display Ads that Sell

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Online display ads are too often cluttered and unattractive, resulting in poor performance and wasted money. When it’s original online display ads didn’t meet performance expectations, Solar Energy World tapped Evolve Communications to revamp them from top to bottom.

We opted for a simpler, cleaner approach with bolder messaging that hit consumers where it matters most–their wallets.

And, using the Google Display Network, Evolve Communications doubled click through rates on display ads, resulting a 30 percent jump in conversions. 


Redefining a Housing Fair

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Picture this:

The real estate market has suffered major volatility for 18 months. People are uneasy about buying a home. And even if they want to buy one, the financial industry has been racked with scandals over high-risk mortgages and collateralized debt obligations, leaving the entire U.S. economy in shambles.

How, then, do you convince people to attend a housing fair–especially one in a county that Forbes magazine called the 3rd wealthiest in the nation?

One way is to make the housing fair more accessible than ever.

Using a combination of blogging, Facebook, Twitter, YouTube and good old-fashioned media relations, Evolve Communications worked with Howard County Housing’s marketing agency to drive traffic to the Come Home to Howard County Housing Fair, making it one of the most successful fairs ever.