- Media Relations
How do you launch a new product when you don’t have a huge budget to back you up? You target top, influential media who can spur international interest in the product.
That’s how Evolve Communications helped propel the launch of 410Labs’ Shortmail service to critical acclaim. The service, dubbed the Twitter of Email, garnered tens of thousands of users right after launch, propelled by a feature story that landed on Fast Company’s homepage. The story instantly went viral, spreading to media in the United Kingdom, India, Spain, Canada, Australia and other prominent publications worldwide.