Evolve CommunicationsOur WorkPortfolio ItemsMedia RelationsCrowdsourcing Santa Gives Given.to a Big Boost

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Going into the 2012 holiday season, crowdsourced gifting platform NoBadGift.com had just gone through a major overhaul, rebranding as Given.to, and they were still relatively unknown. The holiday season only comes once per year and companies like Given.to only have a narrow window to make their case to the throngs of consumers looking for deals.

That’s why they turned to Evolve Communications. Our goal: To score prominent national coverage of the platform in time for holiday gift giving. Pitching stories about getting ready for Black Friday and Cyber Monday, to stories about how to get what you really want for the holidays, Evolve Communications successful earned coverage in prominent publications such as the LA Times, USA Today, the Washington Post, and HLN News (twice).