That’s why they turned to Evolve Communications. Our goal: To score prominent national coverage of the platform in time for holiday gift giving. Pitching stories about getting ready for Black Friday and Cyber Monday, to stories about how to get what you really want for the holidays, Evolve Communications successful earned coverage in prominent publications such as the LA Times, USA Today, the Washington Post, and HLN News (twice).
Launching a new service in a new market can be tricky. And it’s even harder when you don’t have a huge budget. That’s what Baltimore startup star Parking Panda faced when they were ready to expand to Washington, DC, only their second city in which they had launched. And that’s why they turned to Evolve Communications.
Evolve took a three pronged approach to maximizing coverage for Parking Panda. Because their team had already hit up the Washington Post, we turned our attention to prominent DC blogs such as DCist, Curbed and the DC Examiner. We also hit up prominent DC-based tech blog, Tech Cocktail. And finally, we turned to the place where morning commuters often get their traffic: Local news stations, scoring coverage on local Fox, CBS, and NBC affiliates.
All told, Evolve’s hyperlocal effort earned Parking Panda high visibility in the DC market, with more than 235 hits and millions of impressions!
That’s exactly what happened when Evolve Communications secured national coverage for Shortmail, 410 Labs’ flagship product. In addition to running on CNN and local news affiliates, the story quickly snowballed into something much bigger once Conan O’Brien’s team used it, landing coverage of Shortmail in publications such as Fortune.com, Huffington Post, the Chicago Tribune, and many others. Although much of the post-Conan coverage focused on the “canned” aspect of local news, it spurred national interest in Shortmail and its promise to end email overload.