Posts Categorized: Startups

Happy Birthday — to Us!

birthdaycake

Can you believe it? This week marks Evolve Communication’s third anniversary. Three entire years in business.

I’m simultaneously amazed at how much our business has grown and changed in just three short years. When I started the company, we were strictly focusing on digital marketing and we were strictly white-label. Today, we’re focused more than ever on public relations, content development and social media than ever before. And more and more we’re working with clients directly every day (in fact, we just signed two new clients just this past week). 

This is in part because we made the conscious decision to go after startups this year, and we did that through our Rocket Packs for Startups program. We also just released our Startup’s Guide to Public Relations, which has been getting lots of downloads. We’v been going full-force most of the year, and it’s really been paying off.

That said, this year was full of surprises. And not all of them happy (some of them were big punches in the gut). But hey, that’s what business is all about. If it were easy and predictable, everyone would be doing it. Of course, in this economy, it seems like everyone is doing it!

At any rate, I’m extremely grateful to all of our clients, and humbled by the fact that we are still going strong. A HUGE thank you to everyone over the past three years who have helped make Evolve Communications what it is today!

Sincerely,

Daniel Waldman


Introducing the Startup’s Guide to Public Relations

News tablet

Here at Evolve Communications, we have the distinct honor to work some amazing startups. Some of them are lean and mean, some are fresh out of the gate, and some of them have been around the block a few times.

Whatever the stage they’re in, we find that startups are exciting to work with. They’re usually doing something new and innovative, their fresh perspective on things gives us the inspiration and room to do our best work.

That said, even with our affordable Rocket Packs, some startups are not ready to hire an agency. That doesn’t mean they don’t need PR–they’re just not in a position to hire. So, for all you startups out there, we bring you

The Startup’s Guide to Public Relations

This is our new whitepaper, filled with some essential tips and tricks for building buzz. What’s inside? Here’s a sample:

  • Why Startups Need PR
  • What is PR anyway?
  • The PR Process: Five Steps to PR Success!
  • Five things you can do TODAY to earn media coverage
  • Five things you can do TODAY to boost your social media presence
  • When to hire a PR Firm, and when not to

So, what are you waiting for? Go download our whitepaper! 


Why Startups Should Hire a PR Firm

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Investor and startup business icon Mark Cuban recently wrote that startups shouldn’t hire a PR firm. His reasons are simple and straightforward. PR firms are expensive, in his view, and they simply can’t accomplish anything beyond what a CEO can accomplish in terms of media relations.

Of course, we had to chime in, especially because we just launched Rocket Packs for Startups last week! Mark makes some valid points, and hiring a PR firm is not in the best interest of all startups. Yet, one essential fact that Mark glosses over is that doing media relations can take a significant investment in time to see results.

As the CEO of a startup, do you know what your time is worth? We bet you don’t, because that’s generally not part of the startup business model.

On the other hand, as an agency, we know exactly down to the minute what our time is worth. We know the amount of time, elbow grease and shoe leather it takes to get through to the media. And we know what they want (most of the time), so we don’t waste clients’ time trying to figure that out.

Many startups are going the lean route. And that’s a smart way to go. In fact, it’s how we’ve built our business; we keep overhead as low as possible, so that we can maximize every minute we spend building the business and servicing clients.

And we’ve built Rocket Packs with the “lean startup” in mind. It’s what our friend Greg Cangialosi called “lean PR.” Can’t afford a full-blown campaign? No problem, we can provide a little boost. Want to just announce a new product or service? We’ve got you covered. Not sure how to approach your marketing? We can lead you through the thought process, get your messaging down and give you the tools you need to get started.

Whatever the need of your startup is, we’re confident that we can get you moving in the right direction, very affordably.