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Posts Categorized: Social Media

Top 2012 Marketing Trends and Predictions Roundup

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It’s that time of year again! Social media and marketing experts across the globe are trotting out their lists of prognostications for the coming year. There’s lots of great advice out there year-round, but somehow this time of year makes us all highly reflective. And there’s so much out there. We thought we’d take a few minutes to summarize some of what we’re finding and reading.

Marketing Profs: Top 5 Marketing Trends for 2012
  • Dealing with “Big Data”
  • Marketing automation leading to more complete customer profiles
  • Improved customer intelligence revealing marketing opportunities
  • A renewed interest in the customer lifecycle
  • Right-time multichannel marketing lets marketers sell what customers want, when they want it, how they want it
Social Media Explorer: FIVE SOCIAL MEDIA TRENDS FOR 2012 
  • Content Marketing (it’s amazing people are still talking about this as though it was just invented)
  • Social Media Influence makes its way into discussions in the c-suite
  • Increased integration between marketing, technology and data (i.e. mobile)
  • Legal crackdown on blogger giveaways
  • Social connections used for more than just measuring influence
B2C Community: Top 5 Inbound Marketing Trends for 2012 
  • The rise of personalized marketing as mobile and local collide
  • Faster real-time analytics leading to more agile marketing
  • More channels = more need for channel integration
  • More cloud services (SaaS) options for marketers
  • The unchained (mobile) consumer
eMarketer: 2012 Trends: Social Media Metrics Take Center Stage 

Only one big trend noticed here: Many marketers still don’t have a good sense of ROI that social is offering, but many are confident it will yield a result (eventually).

Social Meida Today: PR, Communication, and Marketing Trends 2011

Got a prediction for next year? Let’s hear it! Leave it in the comments or on our Facebook page.


Burberry Gets Social. Do You?

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“To any CEO who’s skeptical at all: You have to. You have to create a social enterprise today. You have to be totally connected to everyone who touches your brand. If you don’t do that, I don’t know what your business model is in five years.”

–Angela Ahrendts, CEO, Burberry

It’s great to hear a quote like this coming from the CEO of a top fashion brand–and not just a social media evangelist. It was a key highlight of this video put together by Burberry and Salesforce.com, highlighting what the 100-year-old brand is doing to connect with customers online.

If a brand this old take these bold steps to declare itself a social enterprise, why do so many other companies still grapple with social media? Granted, most know that they need to be social, but they fall down when it comes to actually being social. This begs the question: If Burberry says they get it, can they prove it?

The answer is: Yes. And No. Here’s some fun things they’ve done on social in just the past few days:

  • Livestream a live fashion show on Facebook (livestreaming is one of our favorite things to do, by the way)
  • Ask people about the weather where they live on Twitter (sounds banal, but not when you consider their trench coats are wildly popular)
  • Crowdsource a collection of customers pics at artofthetrench.com

The one thing that really bugged us, however, is the main Burberry website. There’s lots of social integration throughout, including “Like” and Share buttons on each individual piece of clothing showcased, but there’s no way to find where they are on various social networks. You might argue that with a brand with such a strong following doesn’t need this. But there’s no way to know if Burberry is on other networks besides Twitter and Facebook.

The question businesses need to ask themselves is this: If a brand that’s as old as Burberry can get social, why can’t I?

Five Ideas to Socialize Your Ad Campaign

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As we mentioned previously, baking social into everything you do is essential these days. But how do you actually do that? It needs to be more than simply building a website or presences on social networks. The days of build it and they will come are long gone, and quite frankly, have lost their novelty.

We believe the best way to do this is to create full, immersive experiences that live in both the real and virtual world. Here are a few tactics that Evolve helps agencies with:

  • Create social personas–make the people in your ads come alive as fictional characters on Twitter
  • Bring your campaign to life, literally–breath life into your concepts and have them play out in a public area. If it’s really interesting, people will capture it with images and video and post it to their social networks.
  • Buy Social ads–drive engagement with Facebook ads that allow you to finely tune your targeting. Or try promoted tweets. Why not, right?
  • Don’t just be a resource, be a connector–introduce people who need each other, online or hold an event
  • Create a mobile social game–mobile phones allow us to do so much, including letting us connect with people, places and things, in real time. Create a game that gets people out and connecting socially–with each other, with the real world, with your campaign.

It’s true that social media is best conquered as a program, and not a flash in the bucket. That said, these tactics can help you ad social aspects to your already creative and fun campaign.