It’s that time of year again! Social media and marketing experts across the globe are trotting out their lists of prognostications for the coming year. There’s lots of great advice out there year-round, but somehow this time of year makes us all highly reflective. And there’s so much out there. We thought we’d take a few minutes to summarize some of what we’re finding and reading.
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“To any CEO who’s skeptical at all: You have to. You have to create a social enterprise today. You have to be totally connected to everyone who touches your brand. If you don’t do that, I don’t know what your business model is in five years.”
–Angela Ahrendts, CEO, Burberry
As we mentioned previously, baking social into everything you do is essential these days. But how do you actually do that? It needs to be more than simply building a website or presences on social networks. The days of build it and they will come are long gone, and quite frankly, have lost their novelty….