Evolve CommunicationsPublic Relations

Posts Categorized: Public Relations

Introducing: Product Launches that Pack a PUNCH!

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Last June, we wrote a blog post titled, “Five Ideas to Make a Product Launch a Smashing Success. Little did we know at the time that this would become such a hugely popular blog post. Almost overnight, we saw traffic to our site double.

Obviously, we thought, the world needs more information on how to plan and execute a product launch! Today, we’re proud to announce the launch of our new whitepaper:

Product Launches that Pack a PUNCH!

This monster whitepaper offers an amazing amount of knowledge culled from our experiences launching products. Here’s a little sampling of what you’ll find inside:

Product launches are tricky. Why? Because, unlike other marketing efforts, you really only have one chance to get it right. There’s not a lot of room for testing and refining tactics. Launches need to pack a punch, regardless of the size of your budget. No matter if you have a lot of money to spend, or just a handful, you need to get a big bang for your buck.

We even created a fake company to highlight exactly how they plan and execute their launch.

After downloading our whitepaper, we’re confident you’ll be able to pull off an amazing launch. But if you need help with that, there’s always our Rocket Packs for Startups, or call us at 443-326-3444 to schedule a brainstorming session!


Five Ideas to Make a Product Launch a Smashing Success

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They say you only launch once, and for startups, it’s essential to get that launch right. This isn’t just launching your company, which is important. It’s putting your product out into the world with the goal of winning real users, real feedback, and hopefully real revenues!

Here are five ideas to help you make the most of any product launch, whether it’s your first or your 100th.

1)      Hold a soft launch first. 

Don’t worry about telling the whole world when your product first comes out. You can have a big launch announcement later. Hold a soft launch first, invite your friends, family, colleagues, etc. to try it out. Their feedback may help you fine tune your product so that you can have a BIG LAUNCH later on.

2)      Focus on 1-2 essential features.

Sure you want your product to be as well-developed as possible, but don’t waste time building every single feature and making your product mean something to everyone. When your product can do at least one thing that it promises exceptionally well, then it’s time to think about launching.

3)      Create a sense of exclusivity.

Remember the days when getting an invite to be a beta tester for a hot new product was cool? Well, those days are long gone (generally speaking). Instead, today exclusivity can come in the form of a value add, such as giving a steep discount to early users (or even making your product free for users who sign up early).

4)      Focus on your core audience.

Sure, we all want everyone to use our amazing app, but startups need to be realistic: not everyone is going to automatically love, want or need your product. Instead, focus on the people who will really love your product and can ultimately turn into your best brand ambassadors.

5)      Throw an awesome launch party!

Invite everyone you know. Invite the media. Invite some well-known, highly visible speakers. Do whatever it takes to make it a spectacle, but also fun!

Of course, there are a lot of things you can do to make your launch a smashing success. Note that we didn’t mention writing and sending a press release. That seems like a no-brainer, of course, so we didn’t list it here. But if you need help with that, there’s always our Rocket Packs for Startups, or call us at 443-326-3444 to schedule a brainstorming session!


Nick Miller on Parking Panda’s Use of PR

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We recently conducted a series of interviews with a few friends of ours, asking them about their experiences using public relations as a marketing tool. We’ll be publishing a series of these videos over the next few months.

Here’s the first video, featuring Nick Miller of Parking Panda.

In 2012, Evolve Communications helped Parking Panda launch in Washington, DC, their second market. Since then, they’ve gone on to add many more locations across the country.

Nick’s key takeaways:

  • Getting coverage in local outles is as useful as national press (if not more)
  • National press is great for attracting larger investors and potential partners
  • There are certain times in a company’s life when you should hire a firm (like us!)