Cyborgs have a bad rap. In TV, literature, movies, etc., they’re depicted as more machine than human: automated, unfeeling, calculating. They are simultaneously attractive to humans, as they are human, and repulsive, as they are also machines. We are fascinated with their efficiencies and technology, and at the same time we are disgusted with their lack of humanity.
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There’s no doubt that professional networking has been massively transformed by social media. We actively use Twitter and LinkedIn (and sometimes Facebook) to meet new people in our field, prospective clients and other “people of interest.” Many people use these tools effectively on their websites by linking to their various profiles.
Lately, though, we’ve noticed a lot of dead-ends. That is, when we click over to someone’s Twitter page or other profile, the page doesn’t provide any further details.
Someone recently asked us why Evolve Communications doesn’t have a Facebook page. There’s a very simple, direct answer to that:
We value confidentiality and discretion.
In an age where transparency is touted as the cornerstone of social media, confidentiality and discretion are valuable gems that are coveted for their rarity.