Posts Categorized: Evolve

Happy Birthday — to Us!

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Can you believe it? This week marks Evolve Communication’s third anniversary. Three entire years in business.

I’m simultaneously amazed at how much our business has grown and changed in just three short years. When I started the company, we were strictly focusing on digital marketing and we were strictly white-label. Today, we’re focused more than ever on public relations, content development and social media than ever before. And more and more we’re working with clients directly every day (in fact, we just signed two new clients just this past week). 

This is in part because we made the conscious decision to go after startups this year, and we did that through our Rocket Packs for Startups program. We also just released our Startup’s Guide to Public Relations, which has been getting lots of downloads. We’v been going full-force most of the year, and it’s really been paying off.

That said, this year was full of surprises. And not all of them happy (some of them were big punches in the gut). But hey, that’s what business is all about. If it were easy and predictable, everyone would be doing it. Of course, in this economy, it seems like everyone is doing it!

At any rate, I’m extremely grateful to all of our clients, and humbled by the fact that we are still going strong. A HUGE thank you to everyone over the past three years who have helped make Evolve Communications what it is today!

Sincerely,

Daniel Waldman


Three Ways Evolve Works with Agencies

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One of the first questions we’re inevitably asked when we first meet with a potential agency client is “Exactly how does this white label thing work?” So, we thought it might be a good way to outline them here for your reference.

We provide our white-label digital marketing and PR services in essentially three different ways.

1) True White Label

This is where we work behind the scenes entirely. All interactions are performed directly from the agency, and we do not interface with them at all. All information comes from the the agency, and we report directly back to the agency.

2) “Part of the Team” White Label

In these instances, we are brought in as a member of the agency’s team. In these cases, we’re often brought in on integrated accounts, where it’s important to present a unified team to the client. Sometimes in these situations, we not only interface with the client, but we also contribute to the day-to-day account management.

3) Strategic Partner

In these situations, an agency brings us in and acknowledges with the client that we are a separate entity. This mostly happens when the client asks the agency for help, knowing that it will need to bring in a third party but trusts the agency enough to bring in someone who can get the job done.

Yeah, but what about transparency?

Yes, we’re living in the age of transparency. Which is why we’re extremely discreet about who we work with, as well as the clients we work with (on their agency’s behalf). We know that anything we put online can be found by anyone at anytime, and that once it’s out there, it’s very difficult to take down. That’s why we only list work that agency clients have approved; or work that we perform directly for clients (we do have a few of those as well).

And, just so you know, a lot more products are out there that are created through a white label service than most of us realize. Newman’s Own, anyone?

Not that we have anything against transparency, of course. We’d love to tell everyone what we’re doing all the time. But we respect our agencies relationships with their clients. After all, it’s their relationship not ours. Our relationship is with you: the agency. And we do everything in our power to make you look great–especially to the client. That’s where we get the tag line, “We do all the work. You get all the credit.”

 Photo credit: Rudi Riet


Evolve Communications is hiring its first employee!

Evolve Communications is hiring its first full-time employee! Why work for just one agency, when you can work for all of them? Evolve Communications provides white-label digital marketing and public relations services to small to mid-sized agencies. We do all the work; our clients get all the credit.

Be a part of an exciting, young company that is quickly growing. This is a great learning opportunity for a young, motivated self-starter who wants to rapidly grow a career.

PR Account Executive

Job Description

Evolve Communications is seeking a self-starting, highly organized public relations account executive. In this role, the account executive will help manage the day-to-day tactical execution of public relations and social media campaigns. This includes developing relationships with members of the media to place stories about clients, writing and distributing press materials, developing media lists, developing content for social media outlets and managing multiple online presences on behalf of clients.

Requirements

  • 2-4 years of experience
  • Superior writing skills
  • Keen relationship management skills
  • Proactive communication skills
  • Self-starter
  • Attention to detail
  • Ability to juggle multiple tasks
  • Proficiency with social media and web management tools
  • Proficiency with MS Office products

Send cover letter with salary requirements, resume and 2-3 writing samples to Daniel@simplyevolve.com