It’s great to have a strategy and a plan. But sometimes, you’re strapped for time and budget, and you just need to build some quick buzz for your product, service or company. Don’t worry, we’ve all been there.
Building buzz often takes a commitment of time and energy, but there are a few things that you can do when you need a quick boost. Here are some ideas for you. Keep in mind that these ideas aren’t necessarily meant to be strategic. They’re meant to be tactical.
Say Thanks to Your Best Customers
When was the last time you sent your best customers a thank you note? Probably around the holiday season. It’s always good to say thanks, especially when it’s least expected. Doing this can not only strengthen your relationship, but it can also trigger some happy shares on social media. By the way, don’t do this by email. Be classy and do it with a card.
Do Something Spontaneous
Grab your team, throw on a favorite tune, and just start dancing. Oh, and video tape your team dancing. It doesn’t have to be fancy or well-edited. Just have fun. Then put it up online (as long as your employees agree to it). At the least, it shows that your company is human. At the best, your video goes viral. It’s a win no matter what.
Write and Send a Press Release
Normally, we don’t recommend sending a press release just for the sake of sending a press release. But when was the last time you announced something? Sometimes, it’s a good idea to send a press release just to stay on people’s radar. Maybe you don’t have any significant news to announce, but let’s be real: Your business is (hopefully) not at a standstill. There has to be something newsworthy going on like recent new hires, new clients, maybe some product updates, etc. It doesn’t have to be fancy, and your expectations or aspirations for this release should be reasonable. But it’s important to cultivate and maintain what we call a baseline level of awareness.
There are many, many things you can do to quickly create buzz. We’d love to hear your tricks and tips for keeping the heartbeat of your company going–at least publicly.