Evolve CommunicationsCan Advertising Save Our Souls This Holiday?


Can Advertising Save Our Souls This Holiday?

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(Hat tip for the video to @mmmcdermott)

British retailer John Lewis thinks so. In this heart-warming holiday ad, the retailer turns the viewers’ expectations of greedy, present-hungry kids on its head and reminds us that the holidays should be about giving.

It’s a smart strategic move that’s bold in its appeal to our higher selves, especially when the National Retail Federation estimated that shoppers spent more than $100 on themselves over the holidays. And it’s quite common for holiday ads to play to our selfish interests–be they buying gifts for our loved ones or ourselves.

The lesson to learn here? Zig when others zag. And more importantly: Advertising can be shocking in a good way and still be memorable.





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