Evolve CommunicationsArticles by: Daniel

Posts By: Daniel

Redefining a Housing Fair

Picture this:

The real estate market has suffered major volatility for 18 months. People are uneasy about buying a home. And even if they want to buy one, the financial industry has been racked with scandals over high-risk mortgages and collateralized debt obligations, leaving the entire U.S. economy in shambles.

How, then, do you convince people to attend a housing fair–especially one in a county that Forbes magazine called the 3rd wealthiest in the nation?

One way is to make the housing fair more accessible than ever.

Using a combination of blogging, Facebook, Twitter, YouTube and good old-fashioned media relations, Evolve Communications worked with Howard County Housing’s marketing agency to drive traffic to the Come Home to Howard County Housing Fair, making it one of the most successful fairs ever.

Patent Resources Group

Patent Resources GroupPrior to founding Evolve Communications, Daniel Waldman represented Patent Resources Group, a subsidiary of Landon IP, securing a fair amount of trade coverage, as well as a key placement for Landon IP in the Wall Street Journal. Additionally, we set up an online newsroom for Patent Resources Group.

Landon IP, “Pay Grade” article, Wall Street Journal

Patently-O #1: Gardner: Patent Bar Should Use its High Priced Skills

Patently-O #2: Bilski: Adding Obvious But Meaningful Limitations

IP Today: New Scholarship Launches Careers of Patent Law Thought Leaders

Note: All work performed for Patent Resources Group was completed as an employee at Planit.

Live Streaming a Press Conference

Evolve Communications played more than a typical media relations role in helping a local marketing agency announce Elev8 Baltimore’s a$12 million grant from Atlantic Philanthropies. We live-streamed the press conference too. As a result, reporters who were unable to attend the conference in person were able to tune in live to get all the information they needed for their stories.